LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streamin